Communicate to your customers
in multiple channels

Services - Variable Data Printing (VDP) and Personal URL's (PURL)

What is a PURL?

It's simply a personalised website (URL) that is customised to the person visiting the website. It is often used with to further increase results with direct mail campaigns. On the direct mail piece there would be a website listed that would encourage the recipient to log on to the PURL.

How does it personalise it?

When the direct mail recipient logs onto the PURL, the information from the database is used to tailor the web page experience to that person. Moreover, once the individual logs in, the website can track the respondent's activity and continue to tailor the information based on the users behaviour. This information can also be used to further tailor future print and internet communications.

Variable data printing is a great tool for conducting targeted marketing campaigns and tailoring your literature to appeal to individuals. Variable data printing, digital print and tailored messaging is proven to significantly increase response in direct mailing and sales promotion.

• Produce targeted communications, marketing material and campaigns
• Customise your documents
• Complete fulfilment service available
• Tailored for each intended recipient
• Ideal for one-to-one direct mail marketing
• Direct and unique impact
• A mailing campaign with a personal touch
• Target your market directly. Receiving personalised mail creates an instant appeal
• Produce one-to-one communications with your intended customers
• Produce targeted communications and marketing material
• Individually personalised documents
• Create unique messages
• Marketing and sales campaigns can be tailored to specific needs.
• Completely bespoke campaigns
• Tailoring your literature to appeal to individuals